Advertisers tried to understand and explore the deep unconscious and subconscious factors that motivate people to buy products. Advertisers try to use word triggers and picture trigger to evoke desired responses.
The business man’s hunt for sale boosters is leading him into a strange wilderness: the sub-conscious mind.” (Wall street Journal, page 1)
The purpose of this report is to discover whether advertisers use sexualised images to make consumers buy their products. The report will explore the origins of these advertising tactics and undertake a series of experiments to discover whether they really work. Advertising is a way for corporations to speak to consumers directly using the media.
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